Context advertisement
Key performance indicators
Return on investment in marketing
ROMIShare of advertising expenses
CRRCost of attracting a customer
CACTransition
CROur approach
- Objectives: Study the client's business, its competitors, and their marketing strategies. Drawing up a plan for the first 3 months of work.
- As a result, we work according to a precise road map, without the risk of wasting the customer's money.
- Objectives: set up and launch marketing tools, test hypotheses, and identify the most effective tools.
- As a result, we increase the effectiveness of advertising by increasing the share of sales channels that are most profitable for the customer and reducing the less effective ones.
- Objectives: work with sales funnels and constantly increase conversion, improving the usability of the customer's website.
- As a result, an increasing percentage of interested people become buyers.
- Objectives: working with an interested audience, encouraging repeat sales, working with an average check.
- As a result, the customer's company's profits increase without an additional increase in advertising budget and increase in the number of regular buyers.
Tools we work with
Attracting the most ready-to-buy audience at the best moment when a potential client is looking for a seller.
The best form of advertising for online stores. The customer sees the price and the product before clicking on the ad.
An excellent tool for conducting branding campaigns and increasing brand awareness. Allows you to show your unique trading advantages to the largest audience on various information resources.
Ability to deliver the most information about your company or service in the most convenient way.
Work stages
We set objectives, we coordinate KPIs and we study competitors.
We check or tweak the Google Analytics counters. Installing call tracking and optimization systems. Integrating the data into a single system.
We collect the maximal pool of keywords and conduct the detailed backing track of no-purpose queries. Under every keyword, we make a separate announcement. If necessary both lists we coordinate with a customer.
We prepare campaigns and load in the personal cabinet.
After setting campaign settings, creating virtual business cards, adding links, refining and adjusting rates, we send the campaign to moderation.
We're constantly improving our ad campaign and optimizing key KPIs.
Why we're being chosen
We are the official partners of Google and Facebook. All our employees pass, go in for an exam on knowledge of instruments of analytic web geometry and get a certification.
We clearly describe the process of working with the project in internal documentation. If one employee drops out, another can quickly replace him. This allows the customer to guarantee consistent quality performance and results, despite the circumstances.
We cooperate with various industries and solve a wide variety of marketing tasks. A huge number of diversified customers all over the world has made us flexible and motivated to develop.
We take responsibility for our actions and we don't hide our problems. For complete clarity in your business, our team has developed a «Customer Account», which allows you to keep your hand on the pulse.
We work in the internet marketing market since 2009. Here you can look at our portfolio, case studies on various topics, and feedback from customers who have trusted our experience.
We adjust all processes to the goals set by the customer. We strive to penetrate into the customer's business and generate the most profit for him/her. Our customers are always familiar with the action plan and confident in the result.
Cost
Google Ads
min. 10 000 UAH / month
- Search campaigns
- Basic remarketing
- Campaigns in Google Shopping
- Dynamic merchandise re-marketing
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Dynamic search campaigns
Dynamic search advertisements
Search advertisement automatically generated according to the website content
- Campaigns in GDN and Youtube
- Search re-marketing
Facebook Ads
min. 7 000 UAH / month
- Search campaigns
- Basic remarketing
- Campaigns in Google Shopping
- Dynamic merchandise re-marketing
-
Dynamic search campaigns
Dynamic search advertisements
Search advertisement automatically generated according to the website content
- Campaigns in GDN and Youtube
- Search re-marketing
Google Ads + Facebook Ads
min. 14 000 UAH / month
- Search campaigns
- Basic remarketing
- Campaigns in Google Shopping
- Dynamic merchandise re-marketing
-
Dynamic search campaigns
Dynamic search advertisements
Search advertisement automatically generated according to the website content
- Campaigns in GDN and Youtube
- Search re-marketing
We are trusted
Testimonials from our customers
PE «Clinic MEDIKOM»
We thank EDGELAB for the partnership!
For 4 years of work, this team has established itself as an active group of experts who work in a coordinated and responsible manner. We flexibly set up various formats of cooperation, launched new projects, deeply analyzed the results, and jointly built effective promotion strategies. Productive dialogue, clarity, and genuine involvement are what sets EDGELAB apart from other agencies.
EDGELAB is highly valued and highly recommended by «Clinic MEDIKOM» as a digital partner.
Clinic VARTA
All the collaborations with EDGELAB can be summed up as «turnkey». It's great to have a whole team working on our project and to feel like you're talking to one person, it's such a neat, organized thing.
I'm very happy that in our Ukrainian reality, where business is often started in a chaotic way, there are partners who put a lot of effort to structure all the customer's ideas from the beginning and bring the product to the end user in a way that they can't do without.
Online shop «Gmart»
We cooperate with EDGELAB since 2016. For this period able to promote efficiency from 1-2 orders to more than 100 orders in a day. Due to a studio EDGELAB our online shop has a well carefully thought out website, a comfortable CRM system that allows controlling about 90% of working processes, complete automation of processes of cooperation of employees, and automation of filling the shop with a new assortment. By the way, we extended the storage to more than 2000 positions. Guys, it is pleasant to have business with you!
Online shop «Japan Shampoo»
We have been working with EDGELAB Studio for several years since the very beginning of the website creation, the result is also created by EDGELAB studio - we are satisfied with the results.
Several times, together with the team we redesigned and improved the site and added all kinds of functions, and cool!
So we work together. So far everything is OK
Certificates of Competence
Frequently asked questions
KPIs can vary greatly depending on the business sector. In addition, these indicators are largely influenced by the effectiveness of the call center and other customer units. Therefore, our task is to help set up business processes so that all the required KPIs improve. But we can only give recommendations. The final decision: whether to follow these recommendations or not, is up to the customer.
Every month the customer receives a report on the work carried out, which contains the results of the work, recommendations, as well as the plan for the next month.
Other services
We will raise the position of the site in the results of Google search results for certain requests to increase the traffic (number of visitors) of the resource. And as a consequence: increase the number of real customers of your business with the subsequent growth of monetization - revenue from business.
We will create a strong emotional connection of a brand with a target audience and will promote his knowableness and loyalty of the audience to him in social networks. We will influence communication with clients, using Tone of voice. Result: bringing in traffic on a website, increase of sales, and producing an image of a brand.
We will increase brand awareness and popularity, increase coverage of the target audience, and attract traffic from different sources - contextual, targeting, banner advertising, and search engine promotion. The result is increasing conversion rates and sales, and therefore profits.
