Social media marketing
Key performance indicators
Return on investment in marketing
ROMIShare of advertising expenses
CRRCost of attracting a customer
CACTransition
CROur approach
- Objectives: Study the client's business, its competitors, and their marketing strategies. Drawing up a plan for the first 3 months of work.
- As a result, we work according to a precise road map, without the risk of wasting the customer's money.
- Objectives: set up and launch marketing tools, test hypotheses, and identify the most effective tools.
- As a result, we increase the effectiveness of advertising by increasing the share of sales channels that are most profitable for the customer and reducing the less effective ones.
- Objectives: work with sales funnels and constantly increase conversion, improving the usability of the customer's website.
- As a result, an increasing percentage of interested people become buyers.
- Objectives: working with an interested audience, encouraging repeat sales, working with an average check.
- As a result, the customer's company's profits increase without an additional increase in advertising budget and increase in the number of regular buyers.
Work stages
We set objectives, we coordinate KPIs and we study competitors.
We check or tweak the Google Analytics counters. Installing call tracking and optimization systems. Integrating the data into a single system.
We collect the maximal pool of keywords and conduct the detailed backing track of no-purpose queries. Under every keyword, we make a separate announcement. If necessary both lists we coordinate with a customer.
We prepare campaigns and load in the personal cabinet.
After setting campaign settings, creating virtual business cards, adding links, refining and adjusting rates, we send the campaign to moderation.
We're constantly improving our ad campaign and optimizing key KPIs.
Why we're being chosen
We are the official partners of Google and Facebook. All our employees pass, go in for an exam on knowledge of instruments of analytic web geometry and get a certification.
We conduct a full audit of your business on the Internet, identify the main triggers, and only then develop an individual online marketing strategy for rapid development and set control points.
We will introduce relevant marketing tools and create exclusive content for the promotion, we will lead your product or service «from the zero cycle» to the goal in accordance with the formulated strategy. We have access to beta-tools of advertising systems.
We take responsibility for our actions and we don't hide our problems. For complete clarity in your business, our team has developed a «Customer Account», which allows you to keep your hand on the pulse.
We work in the internet marketing market since 2009. Here you can look at our portfolio, case studies on various topics, and feedback from customers who have trusted our experience.
ROMI-centricity in the strategies used guarantees the client's business the profitability of marketing strategies. Our clients see cases and project roadmaps, know the action plan, and we are confident in the result.
We are trusted
Testimonials from our customers
PE «Clinic MEDIKOM»
We thank EDGELAB for the partnership!
For 4 years of work, this team has established itself as an active group of experts who work in a coordinated and responsible manner. We flexibly set up various formats of cooperation, launched new projects, deeply analyzed the results, and jointly built effective promotion strategies. Productive dialogue, clarity, and genuine involvement are what sets EDGELAB apart from other agencies.
EDGELAB is highly valued and highly recommended by «Clinic MEDIKOM» as a digital partner.
Clinic VARTA
All the collaborations with EDGELAB can be summed up as «turnkey». It's great to have a whole team working on our project and to feel like you're talking to one person, it's such a neat, organized thing.
I'm very happy that in our Ukrainian reality, where business is often started in a chaotic way, there are partners who put a lot of effort to structure all the customer's ideas from the beginning and bring the product to the end user in a way that they can't do without.
Online shop «Gmart»
We cooperate with EDGELAB since 2016. For this period able to promote efficiency from 1-2 orders to more than 100 orders in a day. Due to a studio EDGELAB our online shop has a well carefully thought out website, a comfortable CRM system that allows controlling about 90% of working processes, complete automation of processes of cooperation of employees, and automation of filling the shop with a new assortment. By the way, we extended the storage to more than 2000 positions. Guys, it is pleasant to have business with you!
Online shop «Japan Shampoo»
We have been working with EDGELAB Studio for several years since the very beginning of the website creation, the result is also created by EDGELAB studio - we are satisfied with the results.
Several times, together with the team we redesigned and improved the site and added all kinds of functions, and cool!
So we work together. So far everything is OK
Certificates of Competence
Frequently asked questions
KPIs can vary greatly depending on the business sector. In addition, these indicators are largely influenced by the effectiveness of the call center and other customer units. Therefore, our task is to help set up business processes so that all the required KPIs improve. But we can only give recommendations. The final decision: whether to follow these recommendations or not, is up to the customer.
Every month the customer receives a report on the work carried out, which contains the results of the work, recommendations, as well as the plan for the next month.
Other services
We will raise the position of the site in the results of Google search results for certain requests to increase the traffic (number of visitors) of the resource. And as a consequence: increase the number of real customers of your business with the subsequent growth of monetization - revenue from business.
We will process the actual demand for certain goods and services to expand the reach, increase awareness and increase the audience of the business. Result: increasing sales, attracting new and returning existing «hot» customers. We provide services in the areas of B2B and B2C.
We will increase brand awareness and popularity, increase coverage of the target audience, and attract traffic from different sources - contextual, targeting, banner advertising, and search engine promotion. The result is increasing conversion rates and sales, and therefore profits.
