Optimization and promotion of the website

Key performance indicators

Return on investment in marketing


Share of advertising expenses


Cost of attracting a customer




Our approach

  • Objectives: Study the client's business, its competitors, and their marketing strategies. Drawing up a plan for the first 3 months of work.
  • As a result, we work according to a precise road map, without the risk of wasting the customer's money.
Finding solutions
  • Objectives: set up and launch marketing tools, test hypotheses, and identify the most effective tools.
  • As a result, we increase the effectiveness of advertising by increasing the share of sales channels that are most profitable for the customer and reducing the less effective ones.
Conversion Rate Optimisation
Conversion Optimisation
  • Objectives: work with sales funnels and constantly increase conversion, improving the usability of the customer's website.
  • As a result, an increasing percentage of interested people become buyers.
Lifetime Value
Increasing Lifetime Value
  • Objectives: working with an interested audience, encouraging repeat sales, working with an average check.
  • As a result, the customer's company's profits increase without an additional increase in advertising budget and increase in the number of regular buyers.

Work stages

We analyze your business and choose the best strategy

We set objectives, we coordinate KPIs and we study competitors.

We select tools and set up end-to-end analytics

We check or tweak the Google Analytics counters. Installing call tracking and optimization systems. Integrating the data into a single system.

We optimize the semantic core

We collect the maximum pool of keywords and do a detailed analysis of the landing pages and the entire site.

Complex improvements to a website

We make technical assignments to improve all factors of the site's ranking in search engines. If necessary, we involve our developers.

We make a content plan.

We show the expertise of the customer in the eyes of the target audience. We hire professional copywriters.

Constant optimization

We audit the website every month and generate and implement new ideas to improve it.

Why we're being chosen

Official partners of Google and Facebook

We are the official partners of Google and Facebook. All our employees pass, go in for an exam on knowledge of instruments of analytic web geometry and get a certification.

Maximal working out in detail

We clearly describe the process of working with the project in internal documentation. If one employee drops out, another can quickly replace him. This allows the customer to guarantee consistent quality performance and results, despite the circumstances.

Extensive knowledge

We cooperate with various industries and solve a wide variety of marketing tasks. A huge number of diversified customers all over the world has made us flexible and motivated to develop.


We take responsibility for our actions and we don't hide our problems. For complete clarity in your business, our team has developed a «Customer Account», which allows you to keep your hand on the pulse.


We work in the internet marketing market since 2009. Here you can look at our portfolio, case studies on various topics, and feedback from customers who have trusted our experience.


We adjust all processes to the goals set by the customer. We strive to penetrate into the customer's business and generate the most profit for him/her. Our customers are always familiar with the action plan and confident in the result.

We are trusted

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Testimonials from our customers


We thank EDGELAB for the partnership!

For 4 years of work, this team has established itself as an active group of experts who work in a coordinated and responsible manner. We flexibly set up various formats of cooperation, launched new projects, deeply analyzed the results, and jointly built effective promotion strategies. Productive dialogue, clarity, and genuine involvement are what sets EDGELAB apart from other agencies.

EDGELAB is highly valued and highly recommended by «Clinic MEDIKOM» as a digital partner.

Mariia Vitiaz Marketing Director of PE «Clinic MEDIKOM»

Clinic VARTA

All the collaborations with EDGELAB can be summed up as «turnkey». It's great to have a whole team working on our project and to feel like you're talking to one person, it's such a neat, organized thing.

I'm very happy that in our Ukrainian reality, where business is often started in a chaotic way, there are partners who put a lot of effort to structure all the customer's ideas from the beginning and bring the product to the end user in a way that they can't do without.

Liudmila Svatko Deputy Director of «VISION PARTNER» LLC

Online shop «Gmart»

We cooperate with EDGELAB since 2016. For this period able to promote efficiency from 1-2 orders to more than 100 orders in a day. Due to a studio EDGELAB our online shop has a well carefully thought out website, a comfortable CRM system that allows controlling about 90% of working processes, complete automation of processes of cooperation of employees, and automation of filling the shop with a new assortment. By the way, we extended the storage to more than 2000 positions. Guys, it is pleasant to have business with you!

Roman Kulakov Director of «Gmart» Company

Online shop «Japan Shampoo»

We have been working with EDGELAB Studio for several years since the very beginning of the website creation, the result is also created by EDGELAB studio - we are satisfied with the results.

Several times, together with the team we redesigned and improved the site and added all kinds of functions, and cool!

So we work together. So far everything is OK

Vadim Andriiovych Zavadskii Manager of online shop «Japan Shampoo»

Certificates of Competence

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Frequently asked questions

KPIs can vary greatly depending on the business sector. In addition, these indicators are largely influenced by the effectiveness of the call center and other customer units. Therefore, our task is to help set up business processes so that all the required KPIs improve. But we can only give recommendations. The final decision: whether to follow these recommendations or not, is up to the customer.

Every month the customer receives a report on the work carried out, which contains the results of the work, recommendations, as well as the plan for the next month.

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Other services

We will process the actual demand for certain goods and services to expand the reach, increase awareness and increase the audience of the business. Result: increasing sales, attracting new and returning existing «hot» customers. We provide services in the areas of B2B and B2C.

To increase brand awareness, greater interest in the product, and constant communication with potential and existing customers, in order to attract traffic to the website, increase sales, and create brand image.

We will increase brand awareness and popularity, increase coverage of the target audience, and attract traffic from different sources - contextual, targeting, banner advertising, and search engine promotion. The result is increasing conversion rates and sales, and therefore profits.

Order a customized online strategy for your business

We work on weekdays from 10 a.m. to 6 p.m. Applications sent on weekends are processed on the first business day until 10:30 a.m.

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