Generative Engine Optimization & Traditional SEO
Key performance indicators
Share of voice in AI results
AI VisibilityBrand Development & Growth
BD & BGCustomer Acquisition Cost
CACReturn on Marketing Investment
ROMIOur approach
- Goal: Understand your business, audience, and search behavior to uncover growth opportunities and create a clear action plan.
- Result: A precise roadmap that minimizes risks and ensures efficient budget allocation.
- Goal: Design SEO and GEO strategies and merge them into a holistic Brand Development & Growth framework. This boosts visibility, recognition, and trust, while ensuring a consistent flow of qualified leads.
- Result: Your website becomes a search engine leader, a trusted authority in its niche, and a scalable channel for organic growth.
- Goal: Improve the user journey, remove friction, and optimize each stage of the sales funnel.
- Result: Higher conversion rates, more efficient traffic, and predictable growth fueled by stronger ROMI.
- Goal: Track key KPIs, identify what works, and scale based on real data.
- Result: Transparent analytics, actionable insights, and a roadmap for long-term growth.
Work stages
We analyze your business, product, and audience behavior within the context of Google’s evolving algorithms, including AI Overviews. Together we define clear goals and KPIs, aligned with both your competitive landscape and GEO trends.
We set up end-to-end analytics—GA4, CRM, call tracking, and ad platforms. By connecting the data, we reveal true performance. Instead of chasing trends, we build unique positioning that resonates with your audience and strengthens brand values. Conversions remain our north star.
We build a semantic core that reflects search algorithm changes and the rise of AI Overviews. Site structure and content are optimized for generative results, increasing the chance of appearing in AI-driven answers. GEO tactics include creating content that LLMs can easily interpret.
We run a full technical audit—speed, mobile readiness, security, and indexing. Then we implement improvements that enhance rankings, user experience, and audience trust.
We create content designed to appear in AI Overviews and generative answers. It’s engaging, fact-checked, and expertly structured so LLMs can easily process it. The result: authoritative, trustworthy content that attracts both humans and AI systems.
Every month we test new hypotheses, adapt to algorithm updates, and track user behavior shifts. GEO is not about gaming the system—it’s about showcasing expertise and uniqueness. AI is a tool, not the goal. Our mission is to grow your brand, not just to adjust to platforms.
Why we're being chosen
We are the official partners of Google and Facebook. All our employees pass, go in for an exam on knowledge of instruments of analytic web geometry and get a certification.
We clearly describe the process of working with the project in internal documentation. If one employee drops out, another can quickly replace him. This allows the customer to guarantee consistent quality performance and results, despite the circumstances.
We cooperate with various industries and solve a wide variety of marketing tasks. A huge number of diversified customers all over the world has made us flexible and motivated to develop.
We take responsibility for our actions and we don't hide our problems. For complete clarity in your business, our team has developed a «Customer Account», which allows you to keep your hand on the pulse.
We work in the internet marketing market since 2009. Here you can look at our portfolio, case studies on various topics, and feedback from customers who have trusted our experience.
We adjust all processes to the goals set by the customer. We strive to penetrate into the customer's business and generate the most profit for him/her. Our customers are always familiar with the action plan and confident in the result.
We are trusted
Testimonials from our customers
PE «Clinic MEDIKOM»
We thank EDGELAB for the partnership!
For 4 years of work, this team has established itself as an active group of experts who work in a coordinated and responsible manner. We flexibly set up various formats of cooperation, launched new projects, deeply analyzed the results, and jointly built effective promotion strategies. Productive dialogue, clarity, and genuine involvement are what sets EDGELAB apart from other agencies.
EDGELAB is highly valued and highly recommended by «Clinic MEDIKOM» as a digital partner.
Clinic VARTA
All the collaborations with EDGELAB can be summed up as «turnkey». It's great to have a whole team working on our project and to feel like you're talking to one person, it's such a neat, organized thing.
I'm very happy that in our Ukrainian reality, where business is often started in a chaotic way, there are partners who put a lot of effort to structure all the customer's ideas from the beginning and bring the product to the end user in a way that they can't do without.
Online shop «Gmart»
We cooperate with EDGELAB since 2016. For this period able to promote efficiency from 1-2 orders to more than 100 orders in a day. Due to a studio EDGELAB our online shop has a well carefully thought out website, a comfortable CRM system that allows controlling about 90% of working processes, complete automation of processes of cooperation of employees, and automation of filling the shop with a new assortment. By the way, we extended the storage to more than 2000 positions. Guys, it is pleasant to have business with you!
Online shop «Japan Shampoo»
We have been working with EDGELAB Studio for several years since the very beginning of the website creation, the result is also created by EDGELAB studio - we are satisfied with the results.
Several times, together with the team we redesigned and improved the site and added all kinds of functions, and cool!
So we work together. So far everything is OK
Certificates of Competence
Frequently asked questions
KPIs can vary greatly depending on the business sector. In addition, these indicators are largely influenced by the effectiveness of the call center and other customer units. Therefore, our task is to help set up business processes so that all the required KPIs improve. But we can only give recommendations. The final decision: whether to follow these recommendations or not, is up to the customer.
Every month the customer receives a report on the work carried out, which contains the results of the work, recommendations, as well as the plan for the next month.
Other services
We will process the actual demand for certain goods and services to expand the reach, increase awareness and increase the audience of the business. Result: increasing sales, attracting new and returning existing «hot» customers. We provide services in the areas of B2B and B2C.
To increase brand awareness, greater interest in the product, and constant communication with potential and existing customers, in order to attract traffic to the website, increase sales, and create brand image.
We will increase brand awareness and popularity, increase coverage of the target audience, and attract traffic from different sources - contextual, targeting, banner advertising, and search engine promotion. The result is increasing conversion rates and sales, and therefore profits.
