Generative Engine Optimization & Traditional SEO

Key Performance Indicators

AI Visibility

Share of voice in AI results

BD & BG

Brand Development & Growth

CAC

Customer Acquisition Cost

ROMI

Return on Marketing Investment

Our Approach

Research & Strategy
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Research
  • Goal: Understand your business, audience, and search behavior to uncover growth opportunities and create a clear action plan.
  • Result: A precise roadmap that minimizes risks and ensures efficient budget allocation.
Solution
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Finding solutions
  • Goal: Design SEO and GEO strategies and merge them into a holistic Brand Development & Growth framework. This boosts visibility, recognition, and trust, while ensuring a consistent flow of qualified leads.
  • Result: Your website becomes a search engine leader, a trusted authority in its niche, and a scalable channel for organic growth.
Conversion Rate Optimization
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Conversion Optimization
  • Goal: Improve the user journey, remove friction, and optimize each stage of the sales funnel.
  • Result: Higher conversion rates, more efficient traffic, and predictable growth fueled by stronger ROMI.
Analytics & Scaling
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Growth
  • Goal: Track key KPIs, identify what works, and scale based on real data.
  • Result: Transparent analytics, actionable insights, and a roadmap for long-term growth.

Work Stages

1.
Strategic Audit & Goal Setting

We analyze your business, product, and audience behavior within the context of Google’s evolving algorithms, including AI Overviews. Together we define clear goals and KPIs, aligned with both your competitive landscape and GEO trends.

2.
Tools, Analytics & Strategic Differentiation

We set up end-to-end analytics—GA4, CRM, call tracking, and ad platforms. By connecting the data, we reveal true performance. Instead of chasing trends, we build unique positioning that resonates with your audience and strengthens brand values. Conversions remain our north star.

3.
Semantics, Structure & GEO Optimization

We build a semantic core that reflects search algorithm changes and the rise of AI Overviews. Site structure and content are optimized for generative results, increasing the chance of appearing in AI-driven answers. GEO tactics include creating content that LLMs can easily interpret.

4.
Technical, UX & Core Web Vitals Optimization

We run a full technical audit—speed, mobile readiness, security, and indexing. Then we implement improvements that enhance rankings, user experience, and audience trust.

5.
Content for the AI Era

We create content designed to appear in AI Overviews and generative answers. It’s engaging, fact-checked, and expertly structured so LLMs can easily process it. The result: authoritative, trustworthy content that attracts both humans and AI systems.

6.
Continuous Optimization & Growth

Every month we test new hypotheses, adapt to algorithm updates, and track user behavior shifts. GEO is not about gaming the system—it’s about showcasing expertise and uniqueness. AI is a tool, not the goal. Our mission is to grow your brand, not just to adjust to platforms.

Order a customized online strategy for your business

We work on weekdays from 10 a.m. to 6 p.m. Applications sent on weekends are processed on the first business day until 10:30 a.m.

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