App Store Optimization
Key Performance Indicators
Search Visibility & Charts
VISIBILITYApp Page Conversion Rate
CVRAudience Quality & Engagement
RETENTIONMonthly Recurring Revenue
MRROur approach
- Goal: Conduct a comprehensive audit of the market niche and competitor strategies to identify high-potential optimization vectors and build a foundation for sustainable search visibility growth.
- Result: A custom ASO strategy featuring a validated semantic core, competitive landscape analysis, and a prioritized hypothesis roadmap for text and visual optimization.
- Goal: Transform your App Store and Google Play presence into a high-performance sales tool through expert metadata refinement and creative asset optimization.
- Result: A technically flawless, localized listing with a compelling value proposition that drives higher rankings and builds user trust.
- Goal: Systematically improve the "view-to-install" funnel through iterative A/B testing of visual assets and data-driven call-to-action (CTA) messaging.
- Result: Sustainable CVR growth that lowers Customer Acquisition Cost (CAC) and enhances overall marketing efficiency.
- Goal: Continuous monitoring of business metrics and proactive reputation management to support informed, data-backed decisions.
- Result: A transparent "data → hypothesis → test" cycle that enables scaling successful solutions into new markets while maintaining top-chart visibility.
Our Process
We begin with a granular analysis of your app's current performance: store health, keyword rankings, conversion benchmarks, and rating status. We identify competitor weaknesses to uncover your high-impact growth opportunities.
Beyond simple keyword research, we map user search intent. We utilize AI-powered tools to build and cluster a comprehensive keyword universe, including LSI phrases and long-tail queries, for maximum organic reach.
We design a structured roadmap where every action is tied to your core KPIs: VIS, CVR, RET, and MRR. At this stage, we build a backlog of text and visual hypotheses for iterative testing.
Our designers and copywriters craft high-converting assets: titles, descriptions, icons, and screenshots. We don't just translate — we adapt messaging and visuals to the cultural nuances of each target market.
We implement changes progressively, comparing conversion (CVR) before and after updates. We retain only the variations that deliver a statistically significant uplift.
We align ASO with your Apple Search Ads and Google UAC campaigns. An optimized listing increases ad relevance, which lowers your cost-per-install (CPI) and boosts overall ROAS.
Ongoing ranking tracking, update performance analysis, and review management to maintain high ratings and ensure your strategy remains relevant in dynamic market conditions.
Why Choose Us
Our approach is rooted in a deep understanding of App Store and Google Play algorithms. We analyze algorithmic patterns and market demand to secure leadership in your category.
Our workflow is a continuous cycle of A/B testing and hypothesis validation. We build roadmaps based on real-time console data, allowing us to pivot quickly as store algorithms evolve.
We leverage intelligent data systems for semantic processing and sentiment analysis. This provides deep market insights and enables solutions that directly impact MRR growth.
Stay fully informed with detailed monthly reporting. We provide granular data on ranking dynamics, test results, and the status of every hypothesis, ensuring open communication at every stage.
We have been active in digital marketing since 2009 and are official Google and Meta Partners. Our experience allows us to deliver end-to-end projects, from technical audits to complex growth strategies.
Your business metrics are our priority. We focus on scaling Monthly Recurring Revenue (MRR), improving Retention, and reducing acquisition costs through the synergy of ASO and paid media.
We are trusted
Testimonials from our customers
PE «Clinic MEDIKOM»
We thank EDGELAB for the partnership!
For 4 years of work, this team has established itself as an active group of experts who work in a coordinated and responsible manner. We flexibly set up various formats of cooperation, launched new projects, deeply analyzed the results, and jointly built effective promotion strategies. Productive dialogue, clarity, and genuine involvement are what sets EDGELAB apart from other agencies.
EDGELAB is highly valued and highly recommended by «Clinic MEDIKOM» as a digital partner.
Clinic VARTA
All the collaborations with EDGELAB can be summed up as «turnkey». It's great to have a whole team working on our project and to feel like you're talking to one person, it's such a neat, organized thing.
I'm very happy that in our Ukrainian reality, where business is often started in a chaotic way, there are partners who put a lot of effort to structure all the customer's ideas from the beginning and bring the product to the end user in a way that they can't do without.
Online shop «Gmart»
We cooperate with EDGELAB since 2016. For this period able to promote efficiency from 1-2 orders to more than 100 orders in a day. Due to a studio EDGELAB our online shop has a well carefully thought out website, a comfortable CRM system that allows controlling about 90% of working processes, complete automation of processes of cooperation of employees, and automation of filling the shop with a new assortment. By the way, we extended the storage to more than 2000 positions. Guys, it is pleasant to have business with you!
Online shop «Japan Shampoo»
We have been working with EDGELAB Studio for several years since the very beginning of the website creation, the result is also created by EDGELAB studio - we are satisfied with the results.
Several times, together with the team we redesigned and improved the site and added all kinds of functions, and cool!
So we work together. So far everything is OK
Certificates of Competence
Frequently asked questions
KPIs can vary greatly depending on the business sector. In addition, these indicators are largely influenced by the effectiveness of the call center and other customer units. Therefore, our task is to help set up business processes so that all the required KPIs improve. But we can only give recommendations. The final decision: whether to follow these recommendations or not, is up to the customer.
Every month the customer receives a report on the work carried out, which contains the results of the work, recommendations, as well as the plan for the next month.
Other services
We will process the actual demand for certain goods and services to expand the reach, increase awareness and increase the audience of the business. Result: increasing sales, attracting new and returning existing «hot» customers. We provide services in the areas of B2B and B2C.
To increase brand awareness, greater interest in the product, and constant communication with potential and existing customers, in order to attract traffic to the website, increase sales, and create brand image.
We will increase brand awareness and popularity, increase coverage of the target audience, and attract traffic from different sources - contextual, targeting, banner advertising, and search engine promotion. The result is increasing conversion rates and sales, and therefore profits.
