Telegram Ads
Key Performance Indicators
Click-through rate
CTRCost per click
CPCCost per 1,000 impressions
CPMCost per acquisition
CPAOur approach
- Goal: Research the business, target audience, and user behavior on Telegram, analyze competitors, and identify the most effective channels, bots, and keywords for advertising.
- As a result, you receive a clear roadmap with projected KPIs, optimal budget allocation, and risk minimization for a successful campaign launch.
- Goal: Develop a comprehensive Telegram Ads strategy that combines official sponsored messages in channels with more than 1,000 subscribers, advertising in bots, Mini Apps, and native placements to maximize reach and attract a high-quality audience.
- As a result, your brand gains access to the platform with the highest engagement rate among messaging apps, a steady flow of target customers, and the ability to scale the business through one of the most dynamic advertising channels.
- Goal: Create advertising messages of up to 160 characters that organically fit into channel content, resonate with the audience, and pass moderation on the first attempt.
- As a result, CTR increases, CPC decreases, and ads appear native and trustworthy without repelling users with an aggressive presentation.
- Goal: Track key metrics (impressions, clicks, actions, CTR, CPC, CPA), conduct A/B testing, and scale successful campaigns based on real data.
- As a result, you gain transparent real-time analytics, clear insights into the performance of each channel, and recommendations for budget optimization and ROMI growth.
Our Process
We analyze your target audience, product, and competitors in Telegram. We research the most relevant channels, bots, and keywords for targeting. We define campaign goals (subscribers, traffic, lead generation) and align KPIs based on the platform's specifics and your niche.
We integrate Telegram Ads with your analytics system: UTM tags, GA4, CRM, and call tracking. We configure conversion tracking to ensure transparent monitoring of the effectiveness of each campaign and every placement channel.
We use specialized tools (TGStat, Telega.in, and the built-in search for similar channels) to find high-quality placements. We analyze reach, ER (Engagement rate), CPV (cost per view), and identify fake metrics. We compile a list of verified channels, bots, and keywords for targeting.
We develop advertising texts of up to 160 characters that match the tone of the channels' audience. We add emojis, photos and videos, and a clear CTA. We launch test campaigns with a minimal budget to validate hypotheses. Rule: One Ad = One Placement — for precise performance measurement.
We analyze results: CTR, CPC, CPA, and actions. We disable ineffective channels and increase the budget for successful ones. We optimize CPM bids, reduce customer acquisition cost, and improve ROMI. We scale campaigns to new relevant channels and GEOs.
We test new creatives, texts, emojis, CTAs, and placement formats weekly. We use machine learning and predictive analytics for real-time optimization. We adapt the strategy to changes in Telegram algorithms and audience behavior.
Why Choose Us
We were among the first agencies in Ukraine to start working with the official Telegram Ads platform. We know all the nuances of moderation, targeting, and campaign optimization to achieve maximum results.
We rely on strict internal documentation and workflows. This ensures consistent quality and seamless project management, regardless of individual circumstances.
We have successfully launched Telegram Ads for highly competitive niches. We know how to navigate moderation restrictions and create high-converting creatives. Collaboration with diverse clients has made us flexible and growth-driven.
Our goal is not just to spend the budget but to ensure maximum return. We optimize campaigns for conversions and CPA, not only for CPM, which guarantees real business results.
We provide access to dashboards with all key metrics: impressions, clicks, CTR, CPC, CPA, and actions. You see where every cent of the budget goes and can make decisions based on accurate data rather than assumptions.
We have been operating in the digital marketing market since 2009. On our website, you can explore our portfolio, case studies across various industries, and client reviews from companies that trust our expertise.
We are trusted
Testimonials from our customers
PE «Clinic MEDIKOM»
We thank EDGELAB for the partnership!
For 4 years of work, this team has established itself as an active group of experts who work in a coordinated and responsible manner. We flexibly set up various formats of cooperation, launched new projects, deeply analyzed the results, and jointly built effective promotion strategies. Productive dialogue, clarity, and genuine involvement are what sets EDGELAB apart from other agencies.
EDGELAB is highly valued and highly recommended by «Clinic MEDIKOM» as a digital partner.
Clinic VARTA
All the collaborations with EDGELAB can be summed up as «turnkey». It's great to have a whole team working on our project and to feel like you're talking to one person, it's such a neat, organized thing.
I'm very happy that in our Ukrainian reality, where business is often started in a chaotic way, there are partners who put a lot of effort to structure all the customer's ideas from the beginning and bring the product to the end user in a way that they can't do without.
Online shop «Gmart»
We cooperate with EDGELAB since 2016. For this period able to promote efficiency from 1-2 orders to more than 100 orders in a day. Due to a studio EDGELAB our online shop has a well carefully thought out website, a comfortable CRM system that allows controlling about 90% of working processes, complete automation of processes of cooperation of employees, and automation of filling the shop with a new assortment. By the way, we extended the storage to more than 2000 positions. Guys, it is pleasant to have business with you!
Online shop «Japan Shampoo»
We have been working with EDGELAB Studio for several years since the very beginning of the website creation, the result is also created by EDGELAB studio - we are satisfied with the results.
Several times, together with the team we redesigned and improved the site and added all kinds of functions, and cool!
So we work together. So far everything is OK
Certificates of Competence
Frequently asked questions
KPIs can vary greatly depending on the business sector. In addition, these indicators are largely influenced by the effectiveness of the call center and other customer units. Therefore, our task is to help set up business processes so that all the required KPIs improve. But we can only give recommendations. The final decision: whether to follow these recommendations or not, is up to the customer.
Every month the customer receives a report on the work carried out, which contains the results of the work, recommendations, as well as the plan for the next month.
Other services
We will process the actual demand for certain goods and services to expand the reach, increase awareness and increase the audience of the business. Result: increasing sales, attracting new and returning existing «hot» customers. We provide services in the areas of B2B and B2C.
To increase brand awareness, greater interest in the product, and constant communication with potential and existing customers, in order to attract traffic to the website, increase sales, and create brand image.
We will increase brand awareness and popularity, increase coverage of the target audience, and attract traffic from different sources - contextual, targeting, banner advertising, and search engine promotion. The result is increasing conversion rates and sales, and therefore profits.
